Wir-entdecken-bayern.de is DB Regio Bayern’s excursion portal for discovering and planning day trips in Bavaria that are easy to reach by regional train. The company wanted to redesign the website, as it looked quite dated. In addition to modernizing the look of the website, new features for guiding the user towards their preferred trip destination where needed. Making the website accessible for users with disabilities was another priority that had to be accounted for.
Accessibility
UX-Design
UI-Design
From Idea to Ticket
Based on user personas, we built an information architecture that was optimized to funnel users towards buying tickets. We developed the features inspirator and vacation planner. With those, the user is able to discover trip destinations tailored to his interests and location. With the latter, even planning trips of several days duration is possible.
User personas
Flow chart to vizualise the user journey
Inspiring to explore
In order to foster the sale of regional train tickets, the website contains a large number of different trip destinations. These can be viewed either as a list or as a map – depending on the preference of the user. Additional information, like nearest train station and length of tour, are displayed within the preview cards. A more detailed description can be accessed when clicking on those.
List view of destination portraits
Map view of destination portraits
Project Outcome
With more than 370 excursion destinations, 170 article pages, and details for over 1,000 stations, the new platform has become one of the most important points of contact for online leisure travel planning in Bavaria. Users access the platform via different channels: organic search, advertising media in content networks, or through DB Regio Bayern’s social media activity. The relevance of both the content and offers is reflected in the excellent KPIs.
01Easy to use CMS with customizable modules for varyious use cases.
02We were able to reduce the bounce rate by 45 %
03Fully accessible website in accordance with WCAG 2.2
Draft of the information architecture for the website
Wir-entdecken-bayern.de is DB Regio Bayern’s excursion portal for discovering and planning day trips in Bavaria that are easy to reach by regional train. The company wanted to redesign the website, as it looked quite dated. In addition to modernizing the look of the website, new features for guiding the user towards their preferred trip destination where needed. Making the website accessible for users with disabilities was another priority that had to be accounted for.
Accessibility
UX-Design
UI-Design
From Idea to Ticket
Based on user personas, we built an information architecture that was optimized to funnel users towards buying tickets. We developed the features inspirator and vacation planner. With those, the user is able to discover trip destinations tailored to his interests and location. With the latter, even planning trips of several days duration is possible.
User personas
Flow chart to vizualise the user journey
Inspiring to explore
In order to foster the sale of regional train tickets, the website contains a large number of different trip destinations. These can be viewed either as a list or as a map – depending on the preference of the user. Additional information, like nearest train station and length of tour, are displayed within the preview cards. A more detailed description can be accessed when clicking on those.
List view of destination portraits
Map view of destination portraits
Project Outcome
With more than 370 excursion destinations, 170 article pages, and details for over 1,000 stations, the new platform has become one of the most important points of contact for online leisure travel planning in Bavaria. Users access the platform via different channels: organic search, advertising media in content networks, or through DB Regio Bayern’s social media activity. The relevance of both the content and offers is reflected in the excellent KPIs.
01Easy to use CMS with customizable modules for varyious use cases.
02We were able to reduce the bounce rate by 45 %
03Fully accessible website in accordance with WCAG 2.2
Draft of the information architecture for the website
Wir-entdecken-bayern.de is DB Regio Bayern’s excursion portal for discovering and planning day trips in Bavaria that are easy to reach by regional train. The company wanted to redesign the website, as it looked quite dated. In addition to modernizing the look of the website, new features for guiding the user towards their preferred trip destination where needed. Making the website accessible for users with disabilities was another priority that had to be accounted for.
Accessibility
UX-Design
UI-Design
From Idea to Ticket
Based on user personas, we built an information architecture that was optimized to funnel users towards buying tickets. We developed the features inspirator and vacation planner. With those, the user is able to discover trip destinations tailored to his interests and location. With the latter, even planning trips of several days duration is possible.
User personas
Flow chart to vizualise the user journey
Inspiring to explore
In order to foster the sale of regional train tickets, the website contains a large number of different trip destinations. These can be viewed either as a list or as a map – depending on the preference of the user. Additional information, like nearest train station and length of tour, are displayed within the preview cards. A more detailed description can be accessed when clicking on those.
List view of destination portraits
Map view of destination portraits
Project Outcome
With more than 370 excursion destinations, 170 article pages, and details for over 1,000 stations, the new platform has become one of the most important points of contact for online leisure travel planning in Bavaria. Users access the platform via different channels: organic search, advertising media in content networks, or through DB Regio Bayern’s social media activity. The relevance of both the content and offers is reflected in the excellent KPIs.
01Easy to use CMS with customizable modules for varyious use cases.
02We were able to reduce the bounce rate by 45 %
03Fully accessible website in accordance with WCAG 2.2
Draft of the information architecture for the website