Ledvance — Neuer Web-Shop
LEDVANCE is a global general-lighting provider offering a broad portfolio for both professional customers and consumers. The companies web-shop needed an overhaul in terms of look and feel as well as usability.
My Role:
Accessibility Expert
UX-Design
UI-Design
Challenge
- More than 5000 products and variants, making it hard to navigate.
- Two general groups of users with totally different goals and needs.
- Needs to be scalable and future-proof.
- Rollout for over 40 countries planned – with different content and configuration.
Impact
Finding the Right Product
As LEDVANCE offers a broad range of lighting solutions for a variety of applications, a clear and intuitive information hierarchy is essential. It needs to reflect the different needs and mental models of both private and commercial customers. By mapping and analysing user journeys, we ensured that users can navigate the platform efficiently and find the right product with as little friction as possible.A Design System for the Future
To make future adjustments easy and ensure consistency in visual language, we created a comprehensive design-system. To ensure flexibility for a multitude of scenarios, a broad range of colors, icons and font-styles are included. Compliance with WCAG accessibility standards is already accounted for in this system.Creating A seamless customer experience
The new webshop represents a significant improvement over its predecessor. By establishing a single source of truth, we eliminated data inconsistencies and reduced the complexity of managing multiple platforms. The result is a modern, scalable sales and content platform that serves both private and commercial customers equally, providing a consistent and seamless experience across the entire ecosystem.