Client Adler Lacke is Austria’s leading manufacturer of paints, varnishes, stains and wood-protection coatings, supplying solutions for areas such as façade and wall paints, furniture and parquet lacquers, and coating systems for windows and doors. It presents itself as a family-owned, innovation-driven company focused on premium quality and service. In terms of values, ADLER emphasises responsibility and sustainability as a holistic commitment (balancing environment, people and business), including climate action and lower-emission products and processes.
Goal The Adler website needed improvement as key features where cumbersome to use and key information was not presented well on all devices.
RoleUX/UI-Design
Configuring the product – all in one place
The individual product pages include all information, variants and possible colors for a given product. This way, no redirection to different pages is necessary and the total amount of product pages is not too large. Exactly how a modern web-shop should function.
Making it easy to find the right product
In order to make it easier for the user to find the right product, I redesigned the product overview to include filter options and categories.
Client Adler Lacke is Austria’s leading manufacturer of paints, varnishes, stains and wood-protection coatings, supplying solutions for areas such as façade and wall paints, furniture and parquet lacquers, and coating systems for windows and doors. It presents itself as a family-owned, innovation-driven company focused on premium quality and service. In terms of values, ADLER emphasises responsibility and sustainability as a holistic commitment (balancing environment, people and business), including climate action and lower-emission products and processes.
Goal The Adler website needed improvement as key features where cumbersome to use and key information was not presented well on all devices.
RoleUX/UI-Design
Configuring the product – all in one place
The individual product pages include all information, variants and possible colors for a given product. This way, no redirection to different pages is necessary and the total amount of product pages is not too large. Exactly how a modern web-shop should function.
Making it easy to find the right product
In order to make it easier for the user to find the right product, I redesigned the product overview to include filter options and categories.
Client Adler Lacke is Austria’s leading manufacturer of paints, varnishes, stains and wood-protection coatings, supplying solutions for areas such as façade and wall paints, furniture and parquet lacquers, and coating systems for windows and doors. It presents itself as a family-owned, innovation-driven company focused on premium quality and service. In terms of values, ADLER emphasises responsibility and sustainability as a holistic commitment (balancing environment, people and business), including climate action and lower-emission products and processes.
Goal The Adler website needed improvement as key features where cumbersome to use and key information was not presented well on all devices.
RoleUX/UI-Design
Configuring the product – all in one place
The individual product pages include all information, variants and possible colors for a given product. This way, no redirection to different pages is necessary and the total amount of product pages is not too large. Exactly how a modern web-shop should function.
Making it easy to find the right product
In order to make it easier for the user to find the right product, I redesigned the product overview to include filter options and categories.